Rebecca's Style: Perennially Popular, Floral Prints

Another style installment from the always chic Rebecca of Artifact Vintage.

"Florals are the only print that is forever fresh. I don’t mean forever in style (like a black bag or red lips)—I mean forever the hot new thing. Though they have been popular in some form for literally 250 years, they continue to feel like a bold new idea every single spring.

The secret of their paradoxical trendy / timelessness is that, unlike most classic things, there’s nothing restrained about a floral print—they’re a celebration of femininity and color.

I thought I’d put together a little flower power retrospective to show how, though the execution has changed through the years, the concept is always the same: blooming, flirty, bright."


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